Executive Tools
- Executive Summary
- Self Assessment Checklist
Expert Practices Articles
- Structuring for Growth
- Managing the Predictable Problems of Growth
- Keeping the Growth Alive
- Financing Rapid Growth
- Six Principles for Financing Growth
- How to Avoid "Growing Broke"
- The Entrepreneur's Dilemma
Tools & Analysis
- Worksheet: Determining Your Sustainable Growth Rate
Book List: Sustaining Growth
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CEO Best Practice: Sustaining Growth
Executive Summary
- Structuring for Growth
- Managing the Predictable Problems of Growth
- Keeping the Growth Alive
- Financing Rapid Growth
- Six Principles for Financing Growth
- How to Avoid "Growing Broke"
- The Entrepreneur's Dilemma
Structuring for Growth
According to Vistage speaker Ian MacDougall, organizations must
perform four essential management roles in order to succeed over
the long term:
- Produce results (P). The P role produces the results that enable
the organization to meet the needs of its customers. It focuses
on what needs to be done.
- Administrate (A). The A role ensures that people do the right
things at the right time and in the right manner. It focuses on
how things need to be done.
- Entrepreneur (E). The E role takes the organization into the
future and makes it proactive rather than reactive.
- Integrate (I). The I role changes the consciousness of the
organization from mechanistic to organic.
At the same time, all companies go through an organizational life
cycle that consists of distinct stages of growth and decline. The
key to planning for growth, says MacDougall, involves knowing which
management roles dominate in each growth phase and structuring the
organization accordingly. The growth stages include:
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Managing the Predictable Problems of Growth
Each phase in the organizational life cycle has a unique set of
highly predictable problems that befall all companies who enter
it. By knowing where your business stands in the life cycle, says
MacDougall, you can identify these barriers to growth before they
occur and take steps to minimize their impact.
Infancy. The primary challenge in infant organizations is survival.
This manifests itself in the following organizational problems
- Running out of cash
- Making a fatal mistake
- Loss of commitment from the founder
- Personal problems
To work through these inevitable problems in the infant phase:
- Keep the cash flow positive at all costs.
- Don't give up control of your business.
- Track cash flow before profits.
- Avoid premature delegation.
Go-Go. The predictable problems in go-go include:
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Keeping the Growth Alive: How to Avoid the
Organizational Aging Syndrome
Organizations age when they lose the E role. According to MacDougall,
four factors cause this to happen:
- Failure to properly define the business. Defining the business
by the product rather than by customer needs.
- Mental age. Senior management thinks like a declining, rather
than a growing, company.
- Improper structure. The organizational structure is set up in
a way that squeezes out the E role.
- Style of the leader. The founder or CEO has an innate orientation
that conflicts with the E role.
- To prevent the loss of the E role and keep your organization
young at heart:
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Financing Rapid Growth
According to Vistage speaker and capital finance expert Gordon
Tunstall, most entrepreneurs make three huge mistakes when planning
for growth:
- They limit their growth based on access to a common commodity
-- cash.
- They limit their thinking to traditional "secured"
financing.
- They attempt to acquire capital in increments rather than getting
all they need at once.
The solution? Determine the full extent of your capital needs and
acquire the financing all at once rather than piecemeal.
"When planning for growth, most entrepreneurs ask, 'How much
capital do we have in the company and how can we best allocate it?'"
explains Tunstall. "In contrast, high-growth companies ask,
'What could we do with the business if we had all the money necessary
to grow it to its full potential?'"
Laying the foundation for obtaining growth capital starts with
three basic steps:
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Six Principles for Financing Growth
Before approaching the capital markets, says Tunstall, make sure
you know the ground rules for success.
- Match your financing needs with the correct financing product.
In order to pick the financing products that meet your capital
needs:
- Do the research.
- Get crystal clear about your financing needs.
- Get professional help.
- Minimize risk. Entrepreneurs often think they have to bet the
farm in order to obtain financing. On the contrary, financing
your growth should involve less risk, not more. To minimize risk:
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How To Avoid "Growing Broke"
Growing broke -- outstripping the company's ability to pay its
bills even though sales are increasing -- presents a real risk for
every entrepreneurial business. In fact, says Vistage speaker Catherine
Gibson, if you're growing at a sustained annual rate of 15 to 20
percent or higher, running out of cash probably represents your
biggest threat.
Financial deterioration usually occurs when the entrepreneur focuses
on top-line sales at the expense of more meaningful performance
indicators. Maintaining healthy (i.e., profitable) growth requires
protecting your balance sheet, which starts with an understanding
of three fundamental principles:
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The Entrepreneur's Dilemma: How to Get Through
No Man's Land Without Blowing Yourself Up
Entrepreneurial companies face many obstacles in their journey
from new kid on the block to established player in the market. One
of the deadliest is No Man's Land -- that difficult area between
when you are too big to be small and too small to be big.
According to Vistage speaker Doug Tatum, making it safely through
No Man's Land requires a transition in four key areas:
- The economic model
- Marketing
- Management
- Money
In the early stages of most growth companies, the value proposition
is built around the "cheap, high-performance labor" provided
by the founder and one or two senior executives. Making it through
No Man's Land requires developing a sustainable value-added proposition
beyond high-performance cheap labor. To determine whether you have
a sustainable economic model:
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